Why is Nike Nike and other shoe companies are just other shoe companies?
It's not the Swoosh. It's not the shoes. It's the brand!
For the past two years, I, along with a BUNCH of others, have helped create that brand.
My small part is writing the product descriptions, including all Jordan shoes and apparel.
Here are some examples of the work I did:
Nike SKU Copy
My team was also responsible for writing educational modules for Nike's e-learning platform SKU (Sports Knowledge Undeground). Here's a module I wrote about a new Nike Technology.
