I’m an experienced copywriter and creative, lucky enough to write phrases and sentences for several important organizations. And I’ve become something of a specialist at “performance marketing” for DTC brands (email marketing, meta advertising, search, e-commerce sites) — although I don’t personally believe in any dichotomy between “performance” and “brand” marketing.
But, more than any of this, I’m a person who cannot stop trying to work out a better way to say something. A more powerful analogy. A funner rhyme. Some way to make it click. Right away! Whether that’s a 1,500-word essay, a 37-character subject line, a 30-second IG Reel, a two-word headline, or (better yet) all of the above — we’re gonna come up with a new idea, a more powerful concept, and a better way to say it.
Clients:
Nike, Google, DECKED, Specialized, Patagonia Provisions, Zwift, Polartec, eBay, Arcade Belts, Bloomberg Businessweek, bon appétit, American Barista & Coffee School, BCI Group, Cal-Ore Communications, West End Bikes, Velotech
Agencies:
Instrument, R/GA, Analog Folk, Conveyor
Skills:
Copywriting, email marketing, digital advertising, editorial storytelling & SEO content writing, e-commerce & product pages & product copy, political comms & messaging, thought leadership & ghostwriting, reporting & editorial writing, creative nonfiction