DECKED
Freelance Senior Copywriter
On the internet, nobody knows you drive a minivan. Thank god, because I’ve been writing for rugged, manly truck drawer company DECKED since 2023. I’ve done a bit of everything, but my efforts have focused largely on performance marketing.
DECKED has a ravenous audience, and an excellent performance marketing team. But even then, they still need radically-fresh subject lines and concepts to keep the email program successful. With no sales and infrequent product launches, this is no easy task. But they don’t call me “a creative” in the noun form for nothing.
Meta Ads
If you want to keep growing in in this day and age (and DECKED is GROWING), you have to feed the Meta machine. And I spend many hours of my life cooking up delicious morsels to serve to the algorithm and spread the good word of truck bed organization.
Stories
We all must make our offerings to the Search Engine Gods. These are mine: