TECH POETRY
I wrote the teaser video for Google I/O with the help of the team at Instrument. It was supposed to be an incredibly difficult puzzle that revealed the date of I/O, but somebody spoiled it in the source code…
WEBSITES
NIKE EMAILS
EMAIL SUBJECT LINES
Writing email subject lines is copywriting in its purest form. Just you, your words, and maybe a few emoji compelling somebody to not only OPEN your spam email, but maybe click through and buy something afterward.
Product Launches for Specialized
I worked on several product launch campaigns for Specialized, writing landing pages, emails, ads, social posts, and press materials.
