David Boerner

I worked for eROI as the copywriter for an email campaign for Bloomberg Businessweek.

The brief was straightforward: call Bloomberg Businessweek subscribers to renew their subscription before it expired, saving them time, money, and hassle.

I worked with designer Nicole Mors to create a series of six branded (apparently too branded) emails to deploy over a six-month period, ratcheting up the urgency to a fever-pitch, but not too proud to beg if they didn't convert within the timeframe.