Nike Reuse-A-Shoe

role: freelance senior copywriter

agency: R/GA Portland

Before Nike announced “Move to Zero,” their comprehensive sustainability plan, the company was already working hard behind the scenes on various sustainability projects. I was chosen by R/GA Portland to help concept and write email and in-app campaigns for one of these projects: Reuse-A-Shoe. We delivered campaigns for 3 different test cohorts to help Nike learn more about the Reuse-A-Shoe program as they Move to Zero.

Here’s an example of what we created for 1 of the test cohorts: