Specialized Bicycles

role: freelance copywriter

Every few months, I get a call from the “Big S,” and they say: “David B, it’s website writin’ time!” To which I respond: “…well alright then, let’s write some ding-dang delightful websites!”

Depending on the timeline and team configuration, I write web story pages (seen below), press packets, consumer-facing emails, retailer communications, digital ads, even billboards and signage. Sometimes they let me ride really fast e-bikes too.

Standard disclaimer: copywriting is a team effort. I may or may not have written every single word you see here, but was the primary writer.

Turbo Como Web Story

www.specialized.com_us_en_turbo-como.png

Turbo Vado Web Story