Patagonia Provisions

role: copywriter

Patagonia is one of the strongest brands in the world. They know why they make each and every product, and every piece of creative flutters in the wind of their bigger narrative: “We’re in business to save our home planet.”

I was honored to support Patagonia Provisions’ mission by writing emails and content for Patagonia Provisions.

Emails

I wrote just about every email for Provisions for a year or two stretch, and these emails received consistent 40%+ open rates. Anything much higher, and you’d be talking about my personal open rate on Provisions Chile Mango.

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