Cal-Ore Customer Profiles
One of my duties at Conveyor was writing and developing customer profile stories for Southern-Oregon internet service provider Cal-Ore Communications. Cal-Ore is headquartered in Klamath Falls and their business customers dot the landscape of the Klamath Basin and Siskiyou County in Northern California. Their customers are mom-and-pop shops, tech manufacturers, retailers, theaters—any business that requires fast, reliable internet.
Our goal was to tell stories that leveraged Cal-Ore's brand values of "real, local, trusted, professional" to make the connection between trusted local names and Cal-Ore—the only truly local internet service provider in the Klamath Basin.
We flew in for a whirlwind tour of the Klamath Basin, interviewing and photographing a dozen businesses in two days; then we came back and busted ass developing these stories and the content that accompanied them. Cal-Ore's customer profile series formed the backbone of their content marketing and social media programs, and I'm proud to have helped this great company compete with the big guys.
In the idyllic Shasta Valley, on the other side of Butcher Hill from Yreka, California, a nondescript warehouse building houses one of the most advanced water filtration companies in the world: Ozotech. “We like it here in Yreka,” Ozotech President Steve Christiansen says with a wink. “We can keep our technology safe because nobody can find it.” Then Christiansen lights up the Corona Discharge Cell to demonstrate. It’s a 3-foot glass tube wrapped in a perforated metal grid. When Christiansen connects the electricity, a center cathode radiates a blue electric shock that looks like something out of Dr. Frankenstein’s lab. This is how ozone is made... read more>>>
Yreka Police Chief Brian Bowles’ job includes many responsibilities that keep him stuck in the office most of the day: paperwork, phone calls, meetings and planning for an upcoming move to replace the historic-but-cramped Yreka police station. But don’t think that the chief isn’t keeping a close watch on Yreka. “As you move up the ranks in a small police department, you actually do less on-the-ground police work,” Bowles says... read more>>>
Justin Sparks might seem an unusual candidate for director of operations of the biggest eye center in the Klamath Basin; he comes from a background as a contractor and he has 20/20 vision. But when the Klamath Eye Center hired Sparks to do some construction projects back in 2004, his work was so impressive that the Klamath Eye Center took him on full-time. Sparks scribed under Dr. Mark Fay for almost three years – learning the ins and the outs of the business and earning his way up to Director of Operations... read more>>>
The Klamath Open Door Family Practice has a simple mission: to serve the underserved in the Klamath Basin. Simple but not easy. They serve almost 10,000 people every year on a modest budget with a small staff. How do they do it? “Being passionate about the community,” Kim Petersen, the clinic’s chief operations officer says. “You don’t go into community health to get rich. You do it because you care..." read more>>>