role: copywriter
How may products would you guess are on nike.com? 100? 1000? 100,000?
I don’t actually know the answer to this question. Sorry. But I estimate it’s a LOT!
As a cross-category writer for the Nike Global Brand Writing team, I wrote product descriptions for just about everything under the sun. The team writes about products that are created on radically different timelines, then sold in different places all over the world. So I also helped develop and manage a couple of processes along the way to make sure we got the right info from the right people at the right time so we could hand off the right content.
Here are a couple of examples of the work I did during my time with Nike Global Brand Writing:
