Nike North America

role: freelance copywriter

agency: Analog Folk

Nike’s digital strategy is to treat every athlete* like a sneakerhead: they’re cool, stylish, and in-the-know. They’re hyper-digital consumers, who prefer to shop on mobile than on a laptop. They’re totally comfortable with the Nike app.

So when the team at Analog Folk was tasked with creating cross-category emails for Nike North America, we mimicked the design and voice of the Nike app and Nike.com for a seamless experience.

Here’s a selection of the emails I wrote for the team:

*Nike.com led with my subject line, “Fly First Class,” the week after we delivered this email.